Rooted - Restaurant
Branding + Experience Design
Wordmark
The logo developed through sketching and exploration, combining organic forms and typography to create a simple, recognizable identity for Rooted.
Concept
Rooted is a tech-free dining experience designed to encourage guests to be fully present with their food and company. By removing phones from the table and incorporating live music, conversation cards, and private phone booths, the restaurant creates a warm atmosphere centered around presence, mindfulness, and genuine connection.
Objective
The goal of this project was to create a cohesive visual identity that reflects Rooted’s calm, distraction-free experience. Three menus were designed using clean typography and organic textures, alongside a cohesive Instagram page and branded social posts that encourage guests to slow down, reconnect, and enjoy the moment.
Color and Typography
The earthy color palette and expressive typography create a warm, natural, and inviting identity that reflects Rooted’s focus on connection.
Instagram and Branding
The Instagram and branded content create a cohesive, inviting presence that highlights Rooted’s focus on food, atmosphere, and connection.
Menu Design
The three-tier menu system organizes food, cocktails, and sweets while maintaining a cohesive, approachable look across each piece.
Chalkboard Sign Mockup
The chalkboard sign extends Rooted’s identity into the physical dining experience, using playful illustrations and typography to highlight specials.
Coasters
The branded coasters feature conversation prompts that encourage guests to connect, share stories, and stay present at the table.
